Licensing.

Licensing complements our Franchising Division rather than replicating it. The division serves independent estate agents through two propositions depending on their focus. This widens the pool of estate agents we can attract to the Group through predominantly recurring, capital-light income, without needing to acquire them or carry their underlying operating cost bases.

The Guild of Property Professionals

A national membership network for independent agents, with around 725 members across the UK. The UK estate agency market remains highly fragmented, with a large number of strong independents, so we see scope to keep growing the network. Our members retain their own local brands, but membership gives them access to a national network and a defined range of products, services and benefits designed to help them compete more effectively in their local markets. That includes areas such as marketing, compliance support and commercial opportunities, as well as the benefits that come from being connected to a much larger network of independent agents.

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Fine & Country

Our premium estate agency brand, focused on the upper quartile of the residential market. Licensees operate under the Fine & Country brand and proposition, competing for upper-market instructions in the UK and across 19 countries internationally.

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Across both propositions, the combined scale of The Guild and Fine & Country gives the Group a further distribution network for relevant products and services - commercial products, technology, AI-enabled services, marketing solutions and other services developed or sourced across the Group. The more value we can give our members and licensees, the stronger the proposition becomes, helping us retain the businesses already with us and attract new ones.