About TPFG
Strategy
Our strategy is to grow each of our three divisions in its market, while using the scale and capabilities of the wider Group to create additional growth. Disciplined acquisition adds a further route to growth.
Our roadmap
Growth Strategy roadmap
The UK’s largest multi-brand property franchisor, with the ambition to grow adjusted profit before tax by around 10% a year.
Grow the core business
- Grow the franchise, adviser, member and licensee networks that generate the Group's customer flow.
- Expand recurring lettings income as rising landlord obligations strengthen the case for professional management.
- Lift productivity across the network through training, technology and AI-enabled tools.
Produces
Customer flow, recurring income, cash
Drive cross-platform synergies
- Convert more of the Group's property transactions into mortgage and protection advice.
- Use our customer data to connect customers with services from across the Group.
- Build shared services, technology and AI once, and deploy them across every division.
Produces
More income per customer
Expand the platform
- Add products and services our networks and their customers already buy.
- Develop new AI and technology services for operators and end customers.
- Invest selectively in adjacent property services, such as our recent minority investment in surveying.
Produces
New income streams
Disciplined acquisition accelerates the core and the platform
Grow the core business
- Franchise consolidation
- FS adviser businesses
- Lettings portfolios
Expand the platform
- Complementary businesses
Our history
Decades of property heritage
Foundations
The Group began with the launch of Martin & Co in 1986 and listed on AIM as MartinCo plc in 2013. A series of acquisitions of other property franchisors followed, building the multi-brand network that became The Property Franchise Group.
Transformation
In 2024, two acquisitions changed the shape of the business. Belvoir Group added significant scale in franchising and strengthened Financial Services, while GPEA brought The Guild and Fine & Country, creating the Licensing division and giving the Group an international footprint for the first time.
Expansion
Today the Group spans three divisions and 18 brands, supported by shared technology, compliance and operations, and is expanding again: deeper into lettings, estate agency, mortgage advice and licensing, and selectively into adjacent property services.